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Yes, drafting a celeb to endorse a product can pay off, says Mendoza marketing professor Frank Germann.
Junior Cassidy McDonald to go on assignment with Pulitzer Prize winning journalist Nicholas Kristof.
The cost of reaching 1,000 people is about $50, explains Frank Germann, assistant professor of marketing.
Management professor James O'Rourke IV weighs in on MetLife's decision on whether to keep Snoopy and the Peanuts as the company plans to sell, spin off or divest to investors in a public offering.
Plunging oil prices mean layoffs, restructurings and consolidation, Mendoza College global energy expert Gianna Bern tells the Associated Press.
And coupling donations with volunteer opportunities enhances the effect.
LANSING, Mich. (AP) — Michigan Gov. Rick Snyder is set to propose spending hundreds of millions more to address Flint's water crisis and to update infrastructure, including lead water pipes, in the city and across the state.
A light wind swept over the corn, and all nature laughed in the sunshine. -- Anne Bronte
A light wind swept over the corn, and all nature laughed in the sunshine.