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Yes, drafting a celeb to endorse a product can pay off, says Mendoza marketing professor Frank Germann.
Junior Cassidy McDonald to go on assignment with Pulitzer Prize winning journalist Nicholas Kristof.
The cost of reaching 1,000 people is about $50, explains Frank Germann, assistant professor of marketing.
Management professor James O'Rourke IV weighs in on MetLife's decision on whether to keep Snoopy and the Peanuts as the company plans to sell, spin off or divest to investors in a public offering.
Plunging oil prices mean layoffs, restructurings and consolidation, Mendoza College global energy expert Gianna Bern tells the Associated Press.
And coupling donations with volunteer opportunities enhances the effect.
By Lawrence Hurley and Valerie Volcovici WASHINGTON (Reuters) - The U.S. Supreme Court on Tuesday delivered a major blow to President Barack Obama by putting on hold federal regulations to curb carbon dioxide emissions mainly from coal-fired power plants, the centerpiece of his administration's strategy to combat climate change. The court voted 5-4 along ideological lines to grant a request by 27 states and various companies and business groups to block the administration's Clean Power Plan, which also mandates a shift to renewable energy away from fossil fuels. The White House on Tuesday night said it disagrees with the court decision but said it expects the rule will survive the legal challenge.
A military appeals court halted proceedings against U.S. Army Sgt. Bowe Bergdahl on Tuesday while it considers a dispute over how much leeway the defense should have in accessing classified information.
A light wind swept over the corn, and all nature laughed in the sunshine. -- Anne Bronte
A light wind swept over the corn, and all nature laughed in the sunshine.